by Jim Palmer
Customer newsletters are an awesome way to maintain and build relationships with your customers, clients, and prospects. This is the one of the primary reasons that so many companies start a newsletter. Unfortunately, I’ve seen too many instances where the focus of a company newsletter changes over time, from what’s important to the [...]

by Jim Palmer
People-centered marketing is the last refuge of the small- to medium-sized or start-up business owner. This form of marketing, which often uses newsletters as its main marketing tool, is a backlash against typical boring corporate-style mass marketing. As a small business owner, you can give your customers what the big corporations can’t – [...]

By David Garfinkel
© 2002 David Garfinkel
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Allow me to introduce you to the mysterious “E-Factor.”
It’s mysterious because it has two meanings.
Both meanings will help you get more business from any
promotion you do.  So without further ado, here’s how you
can use the “E-Factor” to make more money:
· Put “E-Factor” in your testimonials and copy
Did you realize the [...]

By David Garfinkel
© 2002 David Garfinkel
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You know what happens before a client pulls out their wallet
or checkbook?  They hear a little voice in their head
asking, “What if something goes wrong?”
It doesn’t matter whether that prospect is just about to buy
a cheap paperback novel or a million-dollar yacht - the
question is always the same.  But the [...]

By David Garfinkel
© 2002 David Garfinkel
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The voice on the other end of the phone was tense and
impatient.  It was a new client calling.  After we
introduced ourselves, he got right to the point: “Our
advertising isn’t working and we need some help.”
Who I was talking doesn’t matter very much, because it could
have been almost any of my [...]

Last week, my wife Nicole and I, along with our Rottweiler/German Shepard mix Bailey stayed in a small cabin on a lake for a week in the North East Kingdom section of Vermont.
While their we took a day trip to visit the Dog Chapel.  Although far smaller than Disney World, the same basic marketing concepts are [...]

By David Garfinkel
© 2002 David Garfinkel
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Want a little secret to turn your advertising into an
irresistible magnet for customers?
Dale Carnegie knew the secret, and that’s one reason his
book “How to Win Friends and Influence People” has sold more
than 15 million copies.  In fact, British Airways recently
named it “The Business Book of the 20th Century.”
It’s a great [...]

- by Jim Edwards and David Garfinkel
(c) 2002 - All Rights reserved
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Just for fun, evaluate the following statement:
“Most people want to write a book and get it published, but
that’s simply impossible 99% of the time.”
Is the above statement true?
Not exactly.  What’s true is that most people THINK they
can’t write a book and get it published.  [...]

For the first part of this series visit, 7 Marketing Mistakes Most Businesses Fall Victim Too Part 5, Numbers: Life or Death
New Customer Focus
Customer service is a marketing activity that most businesses neglect, but it’s absolutely essential to creating loyalty among your customers and driving repeat business and referrals. While it’s important to always [...]

For the first part of this series visit, 7 Marketing Mistakes Most Businesses Fall Victim Too Part 4, Advertising Accountability
Numbers: Life or Death
Most business owners are so bogged down in the day to day drudgery of running their business, that they don’t take the time to look at the important numbers anywhere near as often [...]